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Drillteam is a brand innovation company which follows a 2.0 approach to engaging consumers.
Our sweet spot: the hyper-mediated, time-shifting, ad-skipping, lean-forward consumer.
Our expertise: moving beyond the 1.0 model of broadcasting a singular message to 2.0 engagement. We interact directly with these influential consumers to co-create your brand.
Social networks. Blogs. Web 2.0. Word of mouth. Influencers. Live event activation. Brand ambassador networks. Online Collaboration Tools. Engagement. Relevance. It’s all connected through a mindset of interactivity and consumer control. This 2.0 world requires something more than new tactics. It requires a new approach. A new process.
That approach is what we call collaboration. You want some help navigating? Good. That’s what we do.
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Heya means room in Japanese. Toyota has built an online room at heya.toyota.com for innovators and creative people to be a part of this collaboration program. 
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 Blog on the CUSP launched in summer 2006 on behalf of CUSP, a new luxury boutique from Neiman Marcus that caters to a younger, hipper shopper than its parent. As the first stores began to open, Blog on the Cusp created an online presence and viral promotion vehicle for this new fashion retailer, helping Cusp to develop its own distinctive voice. The blog regularly features store managers and stylists' take on contemporary trends, interviews with designers, photos of fashionable customers, promotion of in-store events and features on new arrivals and gift ideas. Read More
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 Toyota’s Yaris has been a lead sponsor of the SXSW festival for the last three years, always aiming to be integrated into the experience by providing not just sponsorship but service to the indie music community.
The goals: For SXSW 2008, Toyota partnered with FreeYrRadio, and our new challenge was to extend the experience of SXSW beyond the event itself, leveraging the blogosphere and the indie music crowd to involve a wider audience online.
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We just relaunched our Virgin Mobile Insiders website and program. This year we are working with current customer evangelists and local promoters, networkers, leaders, etc. who will be new Virgin Mobile customers. A big part of the project this year is called 'Sponsor U,' wherein our ambassadors suggest local events for sponsorship that fit the Virgin Mobile brand ethos. Ambassadors will be able to educate their friends on the values and benefits of Virgin Mobile while VMU gets to celebrate their customers and the idea of collaborating with young customers to help the brand locally.
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